While it aboslutely makes sense to make use of pre-existing video, simply transferring one medium's content directly to another might not be effective and could compromise the integrity of your brand. It's wise to consider a few things when deciding how to reuse video. For example, the real estate for online video is typically far smaller than other mediums. How close are the subjects in the video and what will it look like at 320 x 240 pixels?
If you do have existing video assets, you'll also need to determine whether it can be edited or not. Video that is not editable is not a candidate for repurposing online because it won't offer a good user experience. Video formats that can be edited if needed include Beta SP, DVCAM, miniDV, DVD, and DV. Video that cannot be easily edited includes VHS, AVI, Quicktime, MPEG, MPEG4, and WMV.
If you are considering using video from an upcoming live presentation, use the on-site production crew to tape additional "close-up" segments either before or after the event, to provide additional footage that is optimized for online delivery. This can then be used as an introduction, or woven throughout the program.
